Black Diamond CigarsBranding, Package Design
BLACK DIAMOND CIGARS
Client: JC Newman
Role: Packaging/Advertising/Social Media
JC Newman’s Diamond Crown cigar brand recently launched a new premium cigar, Black Diamond. It was our challenge to design a cigar band that represented the premium cigar product it lived on. We created a series of brand extension materials in the form of print advertising and social media to announce the arrival of Black Diamond using custom artwork created out of smoke.