Motorworks BrewingPackage Design
Client: Motorworks Brewing
Motorworks is an award-winning craft brewery in Bradenton, FL that offers its customers a unique taproom experience. Reportedly home to a Hudson Motors dealership in the 40’s & 50’s, Motorworks outfitted their facility with an automotive theme and a huge beer garden.
Motorworks came to us with a brand/logo that they wanted us to keep in tact as they ventured into retail distribution. They challenged us to establish a can system that is cohesive on the shelf, but with each beer having its own unique identity tied to the beer name. With three beers in store (so far) we have brought the likes of a V-Twin engine, an Indy car and a Rollcage to life with tonal illustrations that utilize the aluminum of the can for an industrial, contemporary feel.